Engineering a Bold New Identity for WorldQuant

While at FutureBrand, I led the development of a new design system for WorldQuant that blended mathematical precision with bold visual storytelling. Grounded in the firm's quantitative heritage, the system was built using mathematical equations and geometric frameworks, ensuring consistency, balance, and a sense of kinetic energy across every touchpoint.

To break away from the traditional look of investment firms—often dominated by muted blues and grays—we introduced a vibrant, unconventional primary color, instantly setting WorldQuant apart in a crowded landscape.The final system captured WorldQuant’s spirit of innovation: analytical yet dynamic, rigorous yet forward-looking.