I’ve always been a builder: brands, products, teams. I love taking half-formed ideas and messy problems and turning them into systems, stories, and experiences that make sense. I ask big questions, think in frameworks, and care deeply about the details that make a brand feel unmistakable.

Being a New Yorker shapes a lot of how I work. There’s a natural pace to how I think and move, but there’s also a lot of heart behind it. Speed matters, but so does caring deeply about the craft, the people, and the outcome. That balance guides everything I make.

I’ve worked in-house, at agencies, and inside startups, connecting strategy, UX, creative, and marketing. I’m as comfortable setting a vision as I am rolling up my sleeves to ship great work. I
help teams stay aligned, energized, and proud of what they create.

Over the years, I’ve helped shape brands and products across SaaS, fintech, AI, and consumer spaces, always with an eye toward clarity, trust, and momentum.