Hi, I’m Katie. I build brands, lead design teams, and work across product and marketing to make things that feel intentional, clear, and human.

I’ve always been a builder: brands, products, teams. I love taking half-formed ideas and messy problems and turning them into systems, stories, and experiences that make sense. I ask big questions, think in frameworks, and care deeply about the details that make a brand feel unmistakable.

Being a New Yorker shapes a lot of how I work. There’s a natural pace to how I think and move, but there’s also a lot of heart behind it. Speed matters, but so does caring deeply about the craft, the people, and the outcome. That balance guides everything I make.

I’ve worked in-house, at agencies, and inside startups, connecting strategy, UX, creative, and marketing. I’m as comfortable setting a vision as I am rolling up my sleeves to ship great work. I help teams stay aligned, energized, and proud of what they create.