Reimagining Healthcare’s Future
At Olive, we set out to transform healthcare through the power of AI and automation — rethinking everything from the inside out. As a co-leader of a nationwide, grid-model team, I helped drive the brand's evolution across strategy, campaigns, pitches, product design, content, and digital experiences.
In an environment that demanded both bold innovation and nimble execution, we built a brand that made emerging technology feel human, accessible, and urgent. From rapid ideation sprints to high-stakes launches, we moved fast — shaping Olive’s story at every opportunity and helping position it at the forefront of healthcare’s AI revolution.
ACD - Olive
Even while designing deeply within the product experience, we never lost sight of the people the technology was meant to support. The brand guidelines focused on warmth, clarity, and approachability, helping the product feel like a supportive partner rather than just a tool.
In partnership with AKQA, we designed and launched the Olive Library: a secure, logged-in portal experience that gave healthcare professionals and partners centralized access to exclusive content, tools, and brand resources. Alongside the library, we built a polished marketing website that brought Olive’s story to life—bridging strategy, storytelling, and utility in one cohesive platform
Olive Marketing Site + Olive Library
At Olive, a big part of our work lived in real life. We were constantly designing for events—launches, conferences, and community moments—creating flexible brand systems that could scale across environments, from stage design to signage to swag.
In 2022, Olive AI proudly served as a lead sponsor of the 126th Boston Marathon. Through our Marathons That Matter campaign, we connected with a global healthcare audience and deepened our presence in Boston—an international hub for healthcare innovation.
Marathons That Matter – Olive AI at the 126th Boston Marathon
