Under Armour needed a central digital space to share news—company updates, leadership changes, product launches, and cultural moments—with clarity and consistency. I led the design direction for this newsroom-style experience, creating a system that made it easy to publish timely content while staying true to UA’s bold, performance-focused identity.
Designing a Scalable News Hub for a Global Brand
Working across UX, content design, and visual hierarchy, we built a flexible framework that supported everything from press releases to feature stories. The platform helped UA increase transparency, streamline internal comms, and give media and consumers a clearer window into the brand’s evolving narrative.
“I think success is that we’re driving people to the newsroom:
the media, the consumers, shareholders, IR folk, and we have
good engagement… we’re getting pick up off the stories, from
an editorial perspective”
— UA Stakeholder
Turning Research into Action
Through discovery, user testing, and UX analysis, we uncovered key insights that shaped a full-spectrum build—from front-end design to back-end infrastructure—tailored for multiple user segments. The result: an intuitive interface built for both storytellers (Under Armour Newsroom Editors) and their audiences, making it easy to create, consume, and share content across formats.
We designed a streamlined media cart experience that empowered creators and writers to easily gather and download complete media sets—making it effortless to search, save, and share content instantly, from any device.
