Crafting a Corporate Site
Worthy of the Brand

I collaborated on UX discovery and directed the design of Under Armour’s corporate site redesign. Working closely with research and strategy teams, I helped identify gaps across key user pathways, then led the creative vision to rebuild the site into a cohesive, user-centered experience for investors, media, and consumers.

The new platform reestablished Under Armour’s corporate presence with clarity and strength—empowering newsroom editors to easily publish content and giving shareholders a reliable, engaging destination. The result was a flexible, future-ready site built to grow with the brand.