Growing a Billion Dollar Brand

As an original member of the early marketing (small and scrappy) team at Smartwater and Vitaminwater, we brought two game-changing brands into the hands of millions — shaping design, copy, strategy, and positioning alongside CEO and founder J. Darius Bikoff.

In a true startup environment (before startups were even cool), I learned how to build a brand with consistency, nuance, and originality. From scrappy label writing sessions to national expansion, we helped pave the way for what would become a $300B industry gian