Articulate - Director of Design - Brand
Scaling Creative for Impact at Articulate
Led the evolution of Articulate’s Brand Design team from 5 to 15+, spanning UX/UI, campaigns, copy, motion, growth, in-product, and events. Directed creative for major product launches that drove trials, boosted adoption, and unlocked cross-sell opportunities.
We built scalable systems and frameworks—from design ops to briefing workflows—that streamlined output and earned executive buy-in. Partnering with product design leadership, I ensured the brand showed up consistently and meaningfully across the user journey—helping people stick around and get more value from the product.
Creativity at the Speed of AI
To support the launch of Articulate’s new integrated AI features, I directed the creative team in building a campaign that highlighted how AI unlocks creativity and boosts productivity — helping users generate workplace training content up to 9x faster.
Working closely with product, marketing, and key stakeholders, we delivered a bold, cohesive creative system that elevated the product story, emphasized speed and ease, and helped position Articulate as the leader in AI-powered e-learning innovation.
