At DevLearn, one of the industry’s largest L&D conferences, we launched Articuland, an immersive experience room that quickly became the talk of the show. The activation sparked major buzz on the floor, drove millions in influcenced pipeline, and proved the concept strong enough to evolve into a sold-out summit and multi-city tour across North America, now scaling into a global program.

I led the creative strategy and visual expression, partnering with cross-functional teams to turn early brainstorms into a fully realized brand world that people lined up to experience.