MakerBot - Art Director
MakerBot was growing fast, and the brand needed to grow with it. I worked closely with the Head of Creative to build the company’s first brand identity guidelines, creating a shared language and visual system that helped teams stay aligned as the brand expanded across retail, events, and marketing.
From in-store experiences to campaigns and live events, I collaborated across teams to make sure the brand showed up in ways that felt consistent, intentional, and true to the maker community at the heart of the company. It was about turning a strong idea into a system that could live everywhere, not just in one-off moments.
From Maker Movement to Scalable Brand
I led the team through MakerBot’s first-ever brand guidelines, which meant not just designing a system, but helping the organization adopt it. We worked closely with product, marketing, retail, and engineering to understand real-world needs, built templates teams could actually use, and ran working sessions to roll it out. It created a shared language around the brand and made it easier for teams to collaborate without constantly reinventing the wheel.
At the same time, we were moving at startup speed—launching three retail stores in rapid succession while MakerBot was riding a wave of mainstream excitement around 3D printing. We designed in-store experiences that made the technology feel approachable and hands-on, helping translate a complex product into something people could actually imagine using in their everyday lives.
We carried the brand system into digital, redesigning the website to feel more dynamic and on-brand, and collaborating with Thingiverse to elevate maker stories and real-world projects. The visual language translated across email and print as well, with patterns and layouts that echoed digital behaviors, creating continuity between product, community, and marketing.
We also partnered with a wide range of brands and institutions, from Martha Stewart to the Museum of Natural History to Lockheed Martin, adapting the brand system to very different audiences while keeping MakerBot’s voice and visual identity consistent. These collaborations helped position 3D printing as both creatively inspiring and industrially credible.
